KOM provides Husqvarna with concept development for their shop fittings and communication, campaign exposures, planograms and training in Visual Merchandising to be able to constantly maintain a premium feeling. Therefore, a clear toolkit and easy-to-follow guidelines are needed, in order to deliver a consistent brand image and customer experience. The challenge for Husqvarna is to maintain the look and feel of their resellers and stores on national and international levels. They help Husqvarna to develop Visual Merchandising strategies, educating staff and executing different concepts. They strive to not only deliver premium products but also a premium experience for their customers. In the course of the centuries, Husqvarna has produced a large range of different products, including sewing machines, bicycles, motorcycles and kitchen equipment. The first Husqvarna plant was established in 1689 as a weapons foundry. Husqvarna has a long history that is rich in tradition.
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